While many will take to the road this long, first weekend of summer, be sure to remember and honor those who made the ultimate sacrifice.
Speaking of taking it to the road, the Salt Lake Tribune recently rated the best Ice Cream shakes in the state, and one of our neighbors to the South made the final cut. Chris', of Huntsville, rated highly for their fresh raspberry shakes, but we can vouch for many of their other flavors as well. Be sure to try one out while staying close to home this weekend.
We will conclude with an email that was recently forwarded to us touting an ad that ran in last weeks Salt Lake Tribune and Deseret News. The Ad "promotes" Ogden Valley as a vacation destination.
The email is fairly short, so we will include it in its entirety below:
----- Original Message -----
From: Carolyn Daniels
To: OVBA members
Sent: Thursday, May 15, 2008 3:22 PM
Subject: Ad Promoting Ogden Valley Will Appear in Sunday's Section on the JAZZ
This Sunday, OVBA will be running an ad in the Salt Lake Tribune and the Deseret Morning News expended sports section about the JAZZ. The combined Sunday circulation for the papers is over 223, 000. They are anticipating readership for this section of 582,000.
The ad highlights summertime events and uses a new tagline and logo positioning Ogden Valley as a travel destination. Readers will be directed to
http://www.ogden-valley.travel/ for visitor information on Pineview, Huntsville, Eden and Liberty. The content on the website will be the same as ovba.org, but the effectiveness of the ad can be tracked by using a different landing page.
Since we are advertising to drive traffic to the OVBA website, you might want to make sure all of your information is current as well as take full advantage of the website. If you have changes, they need to be to [email address removed] no later than Monday morning.
Do you have a hot deal on the OVBA website? This would be a great time for lodging and restaurants to promote an early summer special.
Have you placed all of your upcoming events on the calendar?
Is the page describing your business up-to-date?
The marketing committee decided to target the Salt Lake metro area since research indicates that trips this summer will be closer to home. Ogden Valley is a perfect weekend escape from the city. Our plan is to make this the first of many ads to run in the Tribune and the Deseret Morning News. In future ads, members will have an opportunity to coop with OVBA so that we can pass the savings on to you and so that we can create a larger presence for OVBA.
The tagline 360 Degrees of Natural Adventure was selected to describe our high mountain valley with Pineview in the center surrounded by mountain peaks, national forests and three ski resorts. Pam Mitchell of Website by Design created the logo and the look of the new website. Thanks, Pam.
Carolyn Daniels
The exploitation of our valley continues!
Have we forgotten that people actually live here and are trying to live peacefully whilst raising a family?
And what about traffic?
Does anyone remember Snow Basin's motto from decades gone by? We will give you a gentle hint - "Utah's best kept secret!"
Why let the secret out of the bag? And to OVBA members, is this a reasonable expenditure of funds from your leaders who are desperately trying to sell their real estate projects?
A prominent local resident recently replied to the email with this, "Are you sure your marketing efforts aren't going to kill the goose that lays the golden egg?????"
We could not agree more.
Oh, and did we mention that Carolyn works for our world famous "Powderville?"
Humble readers, is this promotion of Ogden Valley or Exploitation?
2 comments:
Well said. Isn't the OVBA Lisa Catanzero's (or Karam or whatever her name is now) media and propaganda source to sell Ski Lake or Edgewater? We haven't seen her in the Ogden Valley news for a few issues. She must be moving on to bigger and better with the Salt Lake media.
Carolyn has been selected by the business leaders of Ogden Valley to promote our area. She is the Marketing Committee Chair for the Ogden Valley Business Association.
Post a Comment